Affin Hwang Asset Management Bhd’s (Affin Hwang AM) total assets under administration (AUA) rose 26 per cent from RM58 billion at the start of 2020 to close the year at RM73 billion as at Dec 31, the strongest AUA growth since its inception 20 years ago.

In a statement, it said the total AUA represented the combined growth of both Affin Hwang AM, as well as its wholly-owned Islamic fund management arm, AIIMAN Asset Management.

The recorded growth was the company’s strongest AUA expansion since its inception in 2001 buoyed by steady inflows into its unit trust funds as investors seek better returns in a low interest rate environment. 

For the year ended 2020, the company had declared a total income distribution of RM1.16 billion across its retail and wholesale funds.

By staying firmly rooted in its core values to help clients achieve their financial goals, the company has grown from strength to strength alongside its clients who have placed their hard-earned trust in the company. This has been a key pillar of success of the company’s growth over the years.

“As the company enters its 20th milestone this year, the company will continue to focus on delivering value to its clients, as well as driving innovation. 

“Technology and innovation will be key enabler in doing so as the company embarks on a string of digital initiatives aimed at future-proofing its business,” Affin Hwang AM said.

The company, in January, unveiled its first mobile application app, namely Allocate Plus, which provides users an easy access to start their investment journey with a smaller initial outlay of just RM50.

The app will be able users to perform functions such as opening a new investment account, top-up their investment portfolio, redeem their investments, as well as switch between the funds offered.

Throughout 2020, the company maintained a strong pipeline of product launches, including 23 new funds which span different strategies and market exposure to help clients diversify in a low interest rate environment. 

To bolster its passive offerings, the group also launched two smart beta exchange traded funds (ETF) that were listed on the Main Market of Bursa Malaysia.

Moving forward, the company is cautiously optimistic on the outlook for markets as it continues to monitor liquidity indicators, as well as the progress of the vaccine inoculation.